[Laika Cinema] is a rebranding project for her favorite small independent movie theater located in Seoul. The work includes a redesigned logo, film-related print materials, and merches. The visual concept was inspired by the way small moments can leave a lasting impact—like a short film that stirs deep emotions, or a small circle casting light onto a much larger one.
On Going
Know Your Number, Improve your Life Branding, Campaign
[Know Your Numbers] is a campaign promoting Measurement-Based Care(MBC), where simple and consistent check-ins help track progress in theraphy. It features a calm, peaceful gradient as the primary color palette and includes a campaign mark symbolizing positive growth.
This project was designed in collaboration with Maggie Xian, Willow Baker, and Janice Lee.
On Going
Halim Lee Interview Editoral, Publication
An interview with Halim Lee, an a multidisciplinary graphic designer originally from Seoul, South Korea. By embracing diverse media, from print to digital, she strive to explore new possibilities in graphic design. In this interview, she shares how personal feelings become portals for collective storytelling. Printed by the newsprint club.
Spring 2025
How to make Glasses? Editoral, Illustration
A step-by-step illustration of how glasses are made, using vivid light blue tones and simple line drawings to capture attention—reminding viewers to take care of their eyes (something I regret the most...) Spring 2025
What is love? As people connect with each other and with the world around them, love becomes such an essential part of how society is built. She always knew love was important, but struggled to put it into words.
She started interviewed people of different ages, “What does love mean to you?” and asked them about their personal experiences. This fabric book was based on those interviews and designed with the idea of the red thread of fate. Fall 2023
[Marks] on the Skin [Tattoos] on the Skin Concept Design, Poster
Tattoos are seen as a form of self-expression—something that enhances beauty, individuality, and personal message. But why do we try to hide the marks that appear on our bodies naturally? Natural marks are simply another part of our bodies. They tell stories just as tattoos do. Spring 2024
NATURE in [TIME] Editoral, Publication
What is the connection between nature and time? She was fascinated by how time leaves its trace on nature, from tree rings to evolving landscapes. This inspired a publication where tree rings grew thicker with each chapter, symbolizing time’s passage. As an extension, she designed a bookmark with nature-inspired patterns, encouraging users to explore how time shapes them, too. Spring 2024
Can Humans Endure the Psychological Torment of Mars? Editoral
Typography Layout experiment featuring illustrations inspired by
the New York Times Magazine article, ‘Can Humans Endure the Psychological Torment of Mars?’ It interprets the emotional and psychological themes discussed in the article, using composition
and imagery to reflect the isolation, resilience, and complexity of
life beyond Earth. Fall 2024